The Butterfly Ride 2016

BY IN Exercise Institute News, Uncategorized, Women's Cycling News On July 23, 2016

The Butterfly Ride 2016
Sunday, 9 October 2016, 7am

About the ride

This year our ride will raise funds and awareness for The Butterfly Foundation, a national organisation that provides support services for people suffering from eating disorders and body image issues. The ride is for men and women.

Why the ‘Butterfly’ ride?

Many of our men and women join our training to improve their fitness, self esteem, confidence and build social support networks. We believe that exercise plays an integral part of a healthy mind and a healthy body. To put back into services that support individuals not fortunate enough to confront these issues is one of our goals for 2016.

Event Details

  • The ride will start and finish at John Oldham Reserve, Mounts Bay Road, Perth
  • The ride is supported with a lead vehicle, sag wagon, accredited coaches, qualified first aiders, Liv Ambassadors and leaders
  • The ride is open to men and women, registrations capped and organised according to ability and fitness (registration includes questions about your experience and fitness to assist in our planning)
  • Training options available from the Exercise Institute are included in a registration package
  • The roads are not closed, this is an open and public event and all safety and road rules apply
  • Under consideration is an option for experienced riders to opt out of the support envelope and ride at their own speed in front of the main group
  • All riders are welcome and the ride will cater to different abilities but road bikes will be required
  • More information about groups and organisation will be published in the pre event briefing


The almost 100km route (subject to minor change)
The Butterfly Ride 2016


There are two registration options. There are no other fundraising commitments required to participate in the ride, however riders can donate directly to The Butterfly Foundation or the Cycling Development Foundation via the Australian Sports Commission.


  • Ride registration
  • Event support (on course mechanics, ride coaches, sag wagon and food and drinks)
  • Post event snacks and coffee/drinks at John Oldham Reserve
  • 10% discount on STANDARD service at Vault Cycle Services


  • Ride registration
  • Event support (on course mechanics, ride coaches, sag wagon and food and drinks)
  • Post event snacks and coffee/drinks at John Oldham Reserve
  • 10% discount on STANDARD service at Vault Cycle Services
  • One month of On-Road Training at the Exercise Institute
  • One Ergo (indoor workout) at the Exercise Institute
  • 10% discount on a STANDARD service at Vault Cycle Services

*Price includes processing fee
*Does not include event jersey or pre event function tickets (purchased separately)

Registration Here


All proceeds from the ride after the cost of event support, event logistics and event food will be donated to
The Butterfly Foundation

Event Support

Organising and supporting the event are:

  • The Exercise Institute – coaches, logistics and training
  • Vault Cycle Services – support vehicle, on course bike mechanical support, event servicing
  • Cycling Development Foundation – not for profit organisation to support junior and women cyclists
  • The Treat Tent – post event organic and raw food snacks
  • Espresso on the Go – post event unlimited coffee for ride participants
  • Seight Custom Clothing – event jersey production
  • Liv Cycling Australia – supporters of women’s cycling and our Liv Ride Perth leaders and Nicheliving Vault Racing Team members. The ride will replace the October Liv Ride – Perth.
  • WA Club – pre event function on Wednesday, 5 OctoberScreen Shot 2016-07-20 at 8.50.00 PM

Event jerseys

  • Event jerseys are available to purchase from the Seight online store until 7 August, 2016
  • Please allow 6-8 weeks for delivery
  • All orders and deliveries are to be made directly with Seight at the link below
  • Sizing charts are available on the Seight website
  • It is not a requirement to purchase or wear an event jersey to participate in the ride (but we do think they look great!)

Jerseys are $88.00 plus delivery.

Screen Shot 2016-07-23 at 1.36.58 AM

Butterfly Ride Jersey Order
Password: butterflyride

Sizing chart
Jersey Sizing Chart

Up to date information

Rider briefings and updates will be issued in the lead up to the event and on Facebook.

For more information about the event email, like our Facebook page and subscribe to our newsletter.


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